MIRA’S STORY
Our journey began with a mission to bring laboratory services closer to underserved communities during the 2020 pandemic. Today, we’re leading the way in precision medicine for pharmacies, clinics, and patients—empowering healthcare with personalized, innovative solutions.
Mira’s Beginning
Founded in 2020 during the global pandemic, Mira Precision Health—originally known as Mobility Health—began with a mission to bring molecular diagnostic testing closer to communities in need. Driven by the strength and empowerment embodied in the name Mira, our founder and CEO, Dr. Sandra Gunselman, envisioned more than just access to healthcare. Her goal was to reshape the future of precision medicine, ensuring that every clinic, pharmacy, and patient has the tools to make informed, data-driven decisions about their care.
As a certified member of the Women’s Business Enterprise National Council (WBENC), Dr. Gunselman exemplifies leadership and innovation in healthcare, advancing precision prescribing and pharmacogenomics (PGx) with a commitment to excellence. Mira’s story is one of empowerment, not only reflecting the strength of women but also the empowerment of healthcare providers to deliver precise, personalized care that transforms patient outcomes.
Mira’s Approach to Precision Medicine
Our team understands the frustration of trial-and-error treatments, which often result in side effects and delayed care. Finding the right medication can take years, leaving conditions poorly managed.
We’re committed to changing this by delivering innovative solutions that streamline workflows in pharmacies, clinics, and practices. Through precision medicine, we empower care teams to make better decisions, improving efficiency and patient outcomes.
Our Executive Leadership Team
Dr. Sandra Gunselman is a seasoned expert in molecular biology and laboratory operations, with over 25 years of experience building high-performance, cross-functional teams in the life sciences. She most recently served as Executive Director at National Jewish Health Advanced Diagnostics Laboratories, overseeing hospital, reference lab, and CRO businesses. Prior to that, she was Vice President of Laboratory Operations at Myriad Genetics, joining through the acquisition of Assurex Health.
Dr. Gunselman’s leadership extends across strategic direction, resource optimization, and technical project management. She excels in scaling operations, troubleshooting complex challenges, and driving successful outcomes in dynamic, multidisciplinary environments. Her previous roles include Vice President of Operations at Transgenomic, where she further honed her ability to lead large-scale initiatives.
Sandra holds a B.S. in Biology with a minor in Chemistry from David Lipscomb University and earned her Ph.D. in Cellular and Molecular Biology from Colorado State University.
Sandra Gunselman, PhD
Founder and CEO
Aaron Marcelli serves as the Chief Financial Officer of Mira Precision Health, bringing a wealth of financial expertise and over a decade of experience in managing and growing businesses. In addition to his role at Mira, Aaron has successfully owned and operated Marcelli Bookkeeping Services, providing tailored financial solutions to clients for nearly ten years.
Prior to joining Mira, Aaron was the CFO of Cross Plains Community Partners, where he led financial operations for approximately seven years, contributing to the company’s growth and long-term sustainability.
Aaron holds a Bachelor of Arts from Tennessee Temple University and earned his Master of Business Administration from Bryan College in Dayton, Tennessee.
Aaron Marcelli, MBA
Chief Financial Officer
Shaun Peterson is an experienced professional in the clinical diagnostics industry with over 20 years in healthcare. He currently serves as the Vice President of Sales and Marketing at Mira Precision Health. Prior to this, he held the position of Senior Director of Segment and Channel Marketing at NeoGenomics Laboratories and was the Global Strategic Manager in the Clinical Diagnostics Business Unit at Promega Corporation, where he advanced biomarker diagnostics, particularly microsatellite instability (MSI), to support oncology and immuno-oncology research.
Shaun began his career as a US Army Combat Medic, followed by advanced training as an Army Nurse at Walter Reed Army Medical Center and the National Naval Medical Center. He transitioned into clinical molecular diagnostics, holding roles in technical services, global marketing, and sales management at companies such as Third Wave Technologies, Hologic, Thermo Fisher Scientific, and AssureX Health, where he led national sales for a neuropsychiatric pharmacogenomics company.
Shaun holds a Bachelor of Science in Biology with an emphasis in Molecular Biology from Marian University of Wisconsin, graduating Magna Cum Laude.. He was awarded a National Science Foundation Research Fellowship at the University of Arizona, where he conducted advanced molecular research in Tucson. Further enhancing his expertise, Shaun completed executive education programs through the University of Wisconsin Executive Business School and Harvard Medical School, solidifying his commitment to leadership and innovation in precision health.
Shaun Peterson
Vice President, Sales & Marketing
Scott is an accomplished Sales and Operations Executive with over 20 years of cross-functional experience at privately held and private equity-owned CPG, commercial, and industrial companies. He has a consistent, proven track record of exceeding targets and delivering profitable revenue growth year-over-year in fast-growing, highly competitive, and emerging markets.
A founding member of Mira Precision Health, Scott has been pivotal in driving the company’s operational and strategic development. His diverse contributions span operations management, vendor coordination, and strategic growth initiatives, reflecting his versatility and commitment to the company’s mission. Scott’s hands-on approach and entrepreneurial spirit have laid the groundwork for Mira’s resilience and success in a rapidly evolving healthcare market.
A creative, entrepreneurial thought leader, Scott has excelled at delivering solutions and value to his customers and business partners by assessing the current landscape, analyzing data, developing innovative solutions, and adapting strategies to drive growth. He brings an empathetic communication style to all negotiations, excels at cultivating deep, personal relationships with strategic partners and internal stakeholders, and inspires others to do the same. Scott earned his Bachelor of Science degree in Mechanical/Chemical Engineering from Miami University.
Scott Rueter
Vice President, Business Development
David Adolfson is the Director of Revenue Cycle Management at Mira Precision Health, bringing decades of expertise in healthcare operations, financial management, and compliance. He has a diverse background, having served as Field Service Manager at Millennium Health and Director of Operations at A Ray of Hope Counseling and Health Services. David’s experience spans across laboratory services, payer markets, and revenue management, making him a key asset in optimizing financial workflows and ensuring compliance within Mira’s precision medicine initiatives.
David has extensive experience as a certified medical coder and has successfully managed healthcare teams, improving operational efficiency across various roles, including at AssureX Health and Hoxworth Blood Center. A proud U.S. Army veteran, David served as a Combat Medic during Operation Desert Storm, where he honed his leadership and organizational skills in critical, high-pressure environments.
Dave Adolfson
Director, Revenue Cycle Management
Aaron Lambert is an experienced leader in laboratory operations and clinical diagnostics. As Director of Laboratory Operations at Mira Precision Health, he oversees precision testing for infectious diseases, pharmacogenetics, and cancer, ensuring regulatory compliance and advancing R&D for lab-developed tests. His work ensures seamless patient experiences through collaboration across multiple teams.
Previously, Aaron managed laboratory services and 65 personnel at 3 locations for a local hospital group . During his 20 years of service with the United States Air Force, he led the Epidemiology Laboratory Division, managing 2.3 million diagnostic tests annually and playing a key role in the Department of Defense’s Global Influenza Surveillance Program and the DOD’s pandemic response efforts. In addition, he oversaw 4 Department of Defense Laboratories maintaining military requirements and regulatory oversight.
Aaron has also held roles at Abbott Laboratory and Aventis Behring, where he led validation projects and pharmaceutical research.
Aaron Lambert, MS, MT(ASCP)
Director, Laboratory Operations
Chris Rogers is a proven leader, strategic advisor, and expert planner who joined Mira Precision Health in March of 2022 after culminating a 30-year active-duty career in the United States Army, retiring as a Colonel. He currently serves as the Director of Facilities & Property Operations.
Chris graduated from the United States Military Academy at West Point in 1992 and was commissioned a Second Lieutenant of Infantry. He twice deployed to combat, led a variety of operational, training, and research organizations, and served as an Assistant Professor of Strategy at the National Defense University. He completed his military career leading the Army’s Future Study Program, responsible for providing qualitative and quantitative research findings to guide Army modernization efforts and inform enterprise investment decisions through 2035.
Chris holds a BS in Environmental Engineering from West, Point, and a Master of Arts in Strategic Studies from the U.S. Army War College. He is also a graduate of the U.S. Army Advanced Military Studies Program, Command & General Staff College, and Ranger School. His numerous awards and decorations include the Defense Superior Service Medal, Bronze Star, Legion of Merit, and the Combat Infantryman’s Badge.
Chris Rogers
Director, Property Operations
Heather Hocking serves as the Supervisor of Laboratory Operations at Mira Precision Health, a role she has held since the company’s founding. With over a decade of experience in laboratory management and operations, Heather plays a key role in ensuring the efficiency and precision of Mira’s advanced diagnostics services. Before joining Mira, she spent nine years as a Laboratory Team Leader at DNA Diagnostics Center, where she led teams in high throughput testing and quality assurance, ensuring the accuracy of complex genetic diagnostics.
Heather’s extensive experience includes roles as a Laboratory Technician at Orchid Cellmark and Veolia Environmental Services, where she honed her technical skills in molecular diagnostics and environmental testing. She holds a degree in Chemistry from Sinclair College, bringing a strong scientific foundation to her leadership at Mira.
With a passion for operational excellence and innovation, Heather continues to drive Mira Precision Health’s mission of delivering high-quality, personalized diagnostics to improve patient outcomes.
Heather Hocking
Supervisor, Laboratory Operations